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Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, and will probably sell some products. I like that it concisely gives an overview over each of the areas of advertising and promotion. It explains insider terms without being condescending. Any Gripes? If I could afford the "test" runs of 5000 mailing pieces before I made my "real" mailing of many times that, I wouldn't be reading this book now would I?! But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it. The book has been a great help in building my business, and I consult it frequently.
Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
Excellent publication although dated the concept is still very relevant. It would be helpful if it were to be updated to include all the new technologies.
Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!
This book holds your hand every step of the way, The information is well presented and helpful.
I'll Be Watching You CD
Tony nominee and Obie Award winner Linda Emond gives another award worthy performance as she relates a story which is part every woman's nightmare and part every woman's dream.How would you feel if you had already been the victim of an attempted rape and then opened your email one day to find a terrifying one line message: "I'll be watching you...."? Probably every bit as frightened as protagonist Taylor Haltead. A psychologist and radio talk show host Taylor is well familiar with the seamier side of life, and now it seems that this darkness may engulf her.Cousin Stephanie's boyfriend, Gordon, attempted to violate Taylor in her own apartment. She was saved by the ringing of her doorbell. (When an attempted rape is the opening scene, you know you're in for a fast paced listen!) Not too long after this attack both Gordon and Stephanie are killed in a boating accident. Or, so it appears.Taylor is being stalked, but by whom? Gordon does have a twin brother, Jonathan; might he be the one. Soon, Taylor is consumed by fear and runs to handsome attorney Reed Watson for protection, solace (and great sex). At this point, she doesn't know who she can believe or if that really matters because whoever is after her is coming closer and closer.- Gail Cooke
The Heavenly Octave: A Study of the Beatitudes 1936
A good supplement for someone taking a thorough look at the Beatitudes. Homiletical insight useful.
The Heavenly Octave: A Study of the Beatitudes 1936
This book is absolutely the very best explanation of the meaning and understanding of the Beatitudes given in the Sermon on the Mount by Jesus Christ I have ever read. Once read, you have a clear understanding of the blue print given to mankind by Jesus on how God wishes us to live our lives. Where The Ten Commaandments were just that, commandments, most on what we must not do, the Beatiudes, on the other hand, provide what we should do. I am convinced that the author was guided by the Holy Spirit in writing this book!